ChatGPT stories
UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.
UK shoppers now trust luxury brand websites and AI agents like ChatGPT for product research, prioritising detailed info over traditional retail sources.
Frasers Group partners exclusively with commercetools to pioneer AI-driven agentic commerce in Europe across Sports Direct, FLANNELS and FRASERS retail brands.
UK shoppers trust luxury brand websites and AI assistants like Chat GPT for reliable product info, with 68% favouring luxury sites and 67% AI tools.
AI is transforming UK recruitment, with 73% of recruiters using it, sparking concerns that automation may undermine empathy in hiring processes.
Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.
Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.
OpenAI plans to allow erotica on ChatGPT, prompting UK safety scrutiny under the Online Safety Act and challenges over age verification and privacy.
Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.
Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.
Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.
Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.
Nearly one in three consumers have replaced at least one app with an AI assistant, citing greater convenience and faster results, a TELUS Digital survey finds.
A survey shows 73% of shoppers use AI tools, raising new fraud risks and liability concerns for merchants during the rise of agentic commerce.
Salesforce teams up with Stripe and OpenAI to launch AI-powered Instant Checkout, enhancing personalised shopping and speeding up online purchases for retailers.
Salesforce and OpenAI expand their partnership, integrating AI and commerce features into ChatGPT to enhance enterprise workflows and customer interactions.
The ARC framework guides AI success by focusing on acceleration, replacement and creation to build new business value beyond mere automation and hype.
Alexi tops the 2025 Vals Legal AI Report with 80% accuracy, outperforming lawyers and peers in legal AI for research, speed and citation quality.
New Zealanders risk scams this holiday season by sharing personal data for discounts and shopping via social media, as AI-fuelled frauds rise, Norton warns.
Graphic design leads New Zealand's freelance jobs despite AI growth, as demand for creatives and tech specialists surges in 2024, says global report.