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Forrester Research Stories - Page 8

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CrowdStrike posts record revenue driven by AI cybersecurity demand
Software-as-a-Service

CrowdStrike posts record revenue driven by AI cybersecurity demand

CrowdStrike posted record Q3 revenue of USD $1.23bn, driven by surging demand for AI-powered cybersecurity and its Falcon Flex subscription model.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025
Confluent named a Leader for streaming data by Forrester Research
Hybrid Cloud

Confluent named a Leader for streaming data by Forrester Research

Confluent has been named a Leader by Forrester Research for its streaming data platform, excelling in messaging, processing, governance and enterprise support.

By Sean Mitchell • 3 min read • Thu, 27th Nov 2025
Commerce media maturity benchmark highlights sectoral disparities
Marketing Technologies

Commerce media maturity benchmark highlights sectoral disparities

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

By Catherine Knowles • 3 min read • Thu, 20th Nov 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
Oracle's AI assistant simplifies analytics through conversation
Data Analytics

Oracle's AI assistant simplifies analytics through conversation

Oracle launches an AI assistant in its Analytics Cloud, enabling users to query data in natural language and gain insights without complex tools.

By Peter Koutroubis • 5 min read • Thu, 20th Nov 2025
Couchbase unveils AI edge upgrades with offline sync & JavaScript
Disaster Recovery

Couchbase unveils AI edge upgrades with offline sync & JavaScript

Couchbase upgrades its mobile platform with JavaScript support and peer-to-peer sync to boost AI app resilience on offline edge devices across sectors.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Tenable named leader in 2025 Gartner quadrant for exposure platforms
Cloud Security

Tenable named leader in 2025 Gartner quadrant for exposure platforms

Tenable has been named a Leader in Gartner's first 2025 Magic Quadrant for Exposure Assessment Platforms, rated highest for execution and vision.

By Catherine Knowles • 2 min read • Fri, 14th Nov 2025
Asia Pacific firms lead in AI spending & CEO-led strategies
Digital Transformation

Asia Pacific firms lead in AI spending & CEO-led strategies

Asia Pacific firms are leading global AI investment and CEO-led strategies, outspending North America and Europe and driving rapid AI adoption across industries.

By Sean Mitchell • 4 min read • Wed, 12th Nov 2025
AI agents, biometrics & stablecoins to reshape payments by 2026
Biometrics

AI agents, biometrics & stablecoins to reshape payments by 2026

By 2026, AI agents will streamline one-third of B2B payments, while stablecoins and biometrics reshape global payment security and standards.

By Sean Mitchell • 3 min read • Wed, 12th Nov 2025
Forrester predicts AI errors to cost B2B firms over USD $10 billion
Robotic Process Automation

Forrester predicts AI errors to cost B2B firms over USD $10 billion

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By Sean Mitchell • 3 min read • Fri, 7th Nov 2025
AI to transform banking & insurance sectors by 2026, says report
Fintech

AI to transform banking & insurance sectors by 2026, says report

By 2026, AI will revolutionise banking and insurance, with over half of younger adults using generative AI for financial advice, says Forrester report.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
Cloudera named leader in Forrester Wave amid ANZ AI spend
Edge Computing

Cloudera named leader in Forrester Wave amid ANZ AI spend

Cloudera named leader in Forrester's Data Fabric Platforms report, highlighting its strength in data management amid growing AI spend in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Tue, 4th Nov 2025
Quantum security to become top priority for Asia Pacific firms
Robotics

Quantum security to become top priority for Asia Pacific firms

Over 90% of Asia Pacific firms will prioritise quantum security by 2026, driven by rising cyber threats and government-backed initiatives, says Forrester.

By Melvin Hipolito • 3 min read • Fri, 31st Oct 2025
Showpad & Bigtincan unite under new CEO to drive AI sales growth
Customer Experience

Showpad & Bigtincan unite under new CEO to drive AI sales growth

Showpad and Bigtincan have merged under new CEO Apratim Purakayastha to lead growth in AI-powered sales enablement across 50 countries.

By Sean Mitchell • 3 min read • Fri, 31st Oct 2025
Asia Pacific firms to prioritise post-quantum security by 2026
Digital Transformation

Asia Pacific firms to prioritise post-quantum security by 2026

Over 90% of Asia Pacific firms will focus on post-quantum security by 2026, driven by rising cyber threats and regional government initiatives.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025

Stories from Other Regions

Forrester Research stories

Agentic AI and the rise of augmented human capabilities
Software-as-a-Service

Agentic AI and the rise of augmented human capabilities

Agentic AI shifts focus from automation to augmentation, enabling humans and AI to collaborate, enhancing productivity and reshaping future workplaces.

By Tony Tay • 6 min read • Thu, 20th Nov 2025
Forrester forecasts 30% cut in display ad spend by 2026
Customer Experience

Forrester forecasts 30% cut in display ad spend by 2026

Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025